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Today is Earth Day . . . which is celebrated every year on April 22nd. And if you didn’t know that, you’d be in the MAJORITY.
Around 2,000 people were surveyed last month, and 23% of people said they were confident they could name the exact date of Earth Day.
Then, they were put to the test. 57% rightly said that it falls in April, and 26% did get April 22nd exactly right. Which apparently means that some people who were NOT confident did guess correctly.
Younger generations claimed a higher familiarity with Earth Day and its history: 42% of Millennials said they’re knowledgeable about it, compared to just 28% of Boomers.
Millennials were also more likely to say they do something environmental or “sustainable” to celebrate Earth Day. About 30% of Millennials said their behavior changes on April 22nd, compared to just 12% of Boomers.
That said, 44% of the Millennials who do participate admitted that their Earth-friendly change is “temporary.”
