Meet Taylor Humphrey, the Beyoncé of baby naming—minus the stadium tours, but definitely with the VIP clientele. Based in San Francisco, Taylor offers high-end baby naming services that can cost up to $30,000. Yes, you read that right. Thirty. Thousand. Dollars. For a name.
Before you clutch your pearls, let’s break it down.
Taylor has helped name over 500 babies, which is basically a small village of children who owe their identity to her branding genius. She started out charging around $1,500 per client, raking in six figures annually. But as demand grew and her reputation soared, so did her prices—and her packages got fancier than a toddler’s birthday party in Beverly Hills.
Her pricing tiers are as diverse as the names she suggests. For the budget-conscious (or just name-curious), there’s a $200 email service that sends curated name suggestions straight to your inbox. Think of it as the baby name version of Netflix recommendations—except instead of “You might like Bridgerton,” it’s “You might like Cassian.”
But if you’re feeling extra, there’s the $10,000+ VIP package, which includes things like genealogical research, name branding, and probably a spiritual consultation with your ancestors (okay, maybe not that last one—but close).
Taylor’s not just tossing names into the wind. She has a background in branding, marketing, and doula training, which means she knows how to sell a vibe and soothe a stressed-out parent. Her process involves detailed questionnaires to understand the parents’ personalities, values, and naming preferences. It’s like matchmaking—but for names.
Her clients? Mostly affluent individuals, including celebrities, who want a name that’s unique but not weird. You know, something that says “I’m special” without sounding like a new species of mushroom. She also plays name therapist when couples disagree—because nothing says “relationship tension” like arguing over whether Zephyr is a bold choice or a cry for help.
So, is it wild? Yes. DO people do it? You betcha…
In a world where branding is everything, even your baby’s name can be a statement. And if you’ve got the cash, Taylor Humphrey is ready to make sure your kid’s name is as iconic as their future TikTok career.
