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Remember when people couldn’t stop talking about Labubu dolls? It was only two months ago, so get your head checked if you don’t . . .
Google says four big trends from 2025 are already on the decline, including Labubus. Google searches peaked in June and held steady until July, but now they’re tanking.
They call them “trends” for a reason, because they don’t stick around. Here are three more things that were huge this year, but they’re already trending down.
1. Lobster sweaters. “Fishermancore” was big this spring. Everyone wanting to pretend they summered in Cape Cod bought a cable-knit sweater with a lobster on it. But interest has been on the decline since May.
2. Bubble skirts. They keep coming back, first in the ’50s, then the ’80s, then the early 2000s. Search interest peaked in April and May after a bunch of brands had them in their spring collections. “Elle“ and “Vogue“ did stories declaring bubble skirts were “back.”
3. Beaded bags. Purses covered in colorful bead designs took off on TikTok. Search interest peaked in June after “InStyle” ran a headline saying you’d find the trend in “every cool girl’s closet.”
They also looked at some “forgotten trends” from the past few years: “Whipped coffee” was big in 2020 . . . “birria tacos” in 2021 . . . “Barbie pink” in 2023 . . . and the “mob wife” look was big for a minute last year.
