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There was a time when social media was fun. Now, the only thing actually “social” about social media is that we’re all suffering TOGETHER.
A report in the “Financial Times” asks if we’ve passed “peak” social media.
A digital audience insights company looked at data from more than 250,000 adults, from 50 countries, and found that time spent on social media peaked in 2022 and has since gone into steady decline.
Across the world, adults 16 and older are spending an average of two hours and 20 minutes per day on social platforms. That’s down by 10% since 2022.
The sharpest decline is among teens and 20-somethings . . . although many Millennials and some Gen X’ers seem to be deleting their accounts too.
Tech experts say users have basically been pushed out, by reducing the actual socialness and connectedness . . . and replacing it with ads, “suggested content,” more ads, negativity bots, stupidity, and even more ads.
But there’s ONE PLACE in the world where social media isn’t in a free fall: NORTH AMERICA. Where, the report says, “consumption of social media’s diet of extreme rhetoric, engagement bait, and slop continues to climb.”
Even still, America may be at the peak right now. Because social media may finally be jumping the shark.
Meta and OpenAI have announced new social platforms that will be “filled with A.I.-generated short-form videos” . . . and if ANYTHING can kill social media, it’s non-stop A.I.
